The competitive brief
your team will actually read.
Weekly AI briefings on competitor pricing, features, G2 signals, and hiring moves — synthesised, clear, and actionable.
14-day free trial·No credit card·5-minute setup·Cancel anytime
You're competing blind
and you know it.
Every option you've tried either costs a fortune, produces noise, or requires headcount you don't have.
Google Alerts
Hundreds of irrelevant pings. No synthesis, no context. You stopped checking it in week two.
Crayon / Klue
£1,500–2,000+/month. Built for enterprise GTM teams. You're competing just as hard at a fifth of their budget.
Manual research
Someone scrambles for 30 minutes before every board meeting. Inconsistent, incomplete, and it stops the moment that person gets busy.
Staying in the dark
You find out a competitor dropped their price when a prospect mentions it on a call. Or after a deal is already lost.
Set up in 5 minutes.
Briefed every Monday.
No integrations, no dashboards to maintain. Add competitors and Virel handles everything.
Add your competitors
Enter 3–5 competitor names. Virel finds their pricing page, changelog, G2 profile, job board, and LinkedIn automatically.
Virel watches everything
Weekly scan: pricing changes, feature releases, G2 review trends, hiring signals in new markets, ProductHunt launches.
You get a clear brief
A concise Slack or email digest every Monday: what changed, what it means for your positioning, battle cards for sales.
Everything in one plan.
No upsells.
One price, all features, for any 10–100 person SaaS team that competes seriously.
Weekly Intelligence Digest
Not raw data — analysis. What changed at each competitor, what it signals, and what your team should do about it.
Every MondayPricing Change Alerts
Same-day notification the moment a competitor updates their pricing page — before your prospects notice.
Real-timeG2 & Capterra Tracking
Monitors new reviews for pain points, feature gaps, and churn signals you can use in sales conversations.
Hiring Signal Monitoring
Know when competitors post roles in a new market before they announce expansion publicly. Hiring is intent.
Early warningAuto Battle Cards
Objection-handling copy for your sales team, always current. Never build these manually again.
ProductHunt Watch
Alerts when a competitor — or new market entrant — launches in your category.
5-Minute Setup
No API keys, no engineer required. Type in competitor names and you're done.
No-codeSlack + Email
Deliver briefs wherever your team works. One-click Slack integration or straight to inbox.
This is what lands in your
inbox every Monday.
Real intelligence, not a list of links. Virel reads everything and tells you what actually matters.
Competitive Digest — Acme Analytics
Monitoring: DataStudio Pro · Metabase Cloud · Looker Starter · Generated 2 June 2026
DataStudio Pro quietly dropped their Starter tier by 22% this week — likely responding to Metabase Cloud's new free seats. Combined with Looker adding a self-serve onboarding flow, the SMB segment is heating up. This is a positioning window: lead with onboarding speed before competitors finish repositioning.
84% cheaper than Crayon.
Infinitely better than Alerts.
You're a 10–100 person team that competes seriously. You don't need enterprise software — you need the same intelligence at a price that makes sense.
| What you get | Google Alerts | Crayon | Manual researcher | Virel |
|---|---|---|---|---|
| Monthly cost | Free | £1,500–2,000+ | £2,000–3,000 | £249 |
| Pricing change alerts | ✗ No | ✓ Yes | Inconsistent | ✓ Same day |
| G2 / review tracking | ✗ No | ✓ Yes | Rarely | ✓ Weekly |
| AI-synthesised brief | ✗ No | Partial | Depends | ✓ Every week |
| Auto battle cards | ✗ No | ✓ Yes | ✗ No | ✓ Automated |
| Setup time | 5 min | Days | Weeks | 5 minutes |
| Right for 10–100 person teams | ✗ Too noisy | ✗ Overpriced | ✗ Too slow | ✓ Built for you |
One plan. All features.
No surprises.
Start with a free sample report. No card, no call, no commitment.
Virel Standard
per month · billed monthly · cancel anytime
- ✓Track up to 5 competitors
- ✓Weekly AI intelligence digest
- ✓Slack + email delivery
- ✓Same-day pricing change alerts
- ✓G2 & Capterra review tracking
- ✓Hiring signal monitoring
- ✓Auto-generated battle cards
- ✓ProductHunt category watch
- ✓14-day free trial included
No credit card required · Auto-cancels if you don't upgrade
Your competitors are not
standing still.
Get the free sample report. See what Virel would have surfaced about your top 3 competitors last week.
14-day free trial·No credit card·Cancel anytime